How to Replace $3K Clients With $25K–$50K/Month Clients
A step-by-step system for positioning, pricing, and client selection that works
Imagine an agency with a handful of clients paying $25k-$50k/month, valuing your skills, and sticking around long-term. My $7.2M agency runs on just a handful of high-paying clients, avoiding the $3K-$5k high-maintenance clients who demand constant attention and sap my energy.
The only way to build a sustainable business is to get paid what you’re worth. Countless agency owners burn out chasing low fees, but those charging high rates thrive with less stress; anyone pushing the 'lots of cheap clients model' is steering you toward collapse.
When you implement what is in this book on positioning, pricing and performance, you'll have Whale Clients knocking at your door.
And you'll never want to take low-quality clients ever again.
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Imagine a consulting business that is designed to take in only what makes it stronger, and expel (automatically) anything that slows down its momentum.
A perfect system. A self-optimizing CULTURE.
Excellent clients immediately integrate, feel at home (heard, seen, and helped), and never want to leave.
Bad clients instantly feel out of place, and “self-evict” before they have a chance to drain your team, your community, and (ultimately) your bank account.
In the next few minutes, I want to show you two things:
First, that a business like this is not a work of science fiction - they exist
Second, that the frameworks, systems, and skills required to build such a business are learnable and transferable…
And, by the end of this page, I will show you exactly how to access them.
THIS COULD SAVE YOU YEARS OF BURNOUT, AND QUITE FRANKLY, COULD be a better way for you to run your agency
I'm Ben Simkin. I've built a $7.2M marketing agency with just a few high-paying clients.
Spent $30M on ads, driven $2.8B+ for clients
Earned a spot in Facebook's Top Level Advertising Program
Top 1% of advertisers, two decades of experience
What this book does
Shows you how to implement the same positioning, pricing, and sales mechanics I use to attract clients who pay $25k-$50k/month and stick around long-term. Step by step, with practical frameworks you can use immediately.
(I'll also share the tools I use internally to automate proposal creation and pricing—the same systems used in $100M+ worth of deals.)
In the next few minutes, I want to show you:
First
Why most agencies get stuck serving low-paying clients—and the exact positioning shift that changes everything
Second
The pricing models that justify premium rates and attract clients who value your work
What you're getting
131-page playbook with positioning, pricing, and client selection frameworks
Step-by-step templates and proposal/pricing tools walkthrough
Video training and bonus materials (ties to the AI software I use internally)
Here's What Others Are Achieving
Kyle Roberts landed a $100k deal within 30 days of implementing the positioning framework
James Hyatt is achieving his revenue goal with less than 10 clients using the pricing models
Eric Johnson launched a new agency and already landed 2 profit share deals after reading this book
Dan Woods implemented the client selection criteria to get better paying clients
Chris Orzechowski is closing bigger and better deals with the pricing models and sales techniques found in the book
Carson Nugent, new to the agency space, got himself setup for big wins right away using the frameworks
This book, plus an accompanying
video training, are only $7
Seven bucks. That’s all it takes to unlock the playbook that turned my agency into a $7.2M machine.
I’ll be real... I’ve pushed clients hard to get results, and yeah, I’ve made bank doing it.
But this book? I didn't write it for money, as you can probably tell from the price.
I want to give you the shortcut I wish I had when I was drowning in $2k/mo deals and 2 a.m. emails.
Land Whale Clients hands you the exact blueprint I personally use to land clients who pay $25k-$50k a month, respect your work, and free you from the grind.
I’m not here to gatekeep this for thousands. I wrote it for agency owners like you, ready to break out of burnout and build something that lasts.
The Two Types of Agency Clients
I call them "strategic" clients—often referred to as "whale" clients—because they provide substantial value with minimal maintenance. Let's talk about the two types of clients that exist in every agency owner's world...
Type 1
Transactional Clients
Characteristics
Pay $2K-$5K per month (sometimes less)
Expect 24/7 availability and constant attention
Question every invoice and request endless revisions
Treat you like a vendor, not a strategic partner
Take up 80% of your time but generate 20% of your revenue
Constantly threaten to leave for cheaper alternatives
These relationships are transactional—high effort, low return.
Type 2
Strategic Clients
Characteristics
Pay $25K-$50K per month (sometimes more)
Value your expertise and trust your recommendations
Understand premium pricing and see you as an investment
Treat you as a strategic partner in their growth
Take up 20% of your time but generate 80% of your revenue
Stay long-term because they see real ROI
These relationships are strategic—they provide substantial value with minimal maintenance, exactly what a sustainable agency needs.
The Big Question
What if it were possible to systematically replace transactional clients with strategic clients—without having to start over or rebuild your entire agency?
This isn't about luck or having the right connections.
It's about having the right system: positioning that attracts the right clients, pricing that reflects your value, and sales techniques that convert prospects into long-term partners.
That's exactly what this book is about.
What You're Getting In Return For Your Investment
The "How to Land Whale Clients" Book
A 131-page book taking you through step by step exactly what you need to do to start landing strategic clients. It's practical, it gives you exact things to implement, and shows you how to implement them.
FRAMEWORK 1
Positioning Frameworks That Attract High-Value Clients
Inside you'll find:
The Niche Positioning Formula: How to position yourself as the obvious choice for specific industries that pay premium rates
Authority Building Strategies: Simple frameworks to establish yourself as the expert strategic clients want to work with
Value-Based Messaging: How to communicate your value in ways that resonate with high-paying clients
Case Study Development: Templates for showcasing results that attract strategic clients
FRAMEWORK 2
Pricing Models That Justify Premium Rates
You'll learn:
Value-Based Pricing Framework: How to price based on outcomes, not hours
Retainer vs. Project Pricing: When to use each model and how to structure them for maximum revenue
Upsell and Expansion Strategies: How to grow existing client relationships into strategic accounts
Pricing Psychology: Techniques that make premium rates feel like obvious investments
FRAMEWORK 3
Client Selection Criteria That Save You Time
Key systems include:
The Strategic Client Profile: Exact criteria for identifying clients who will pay premium rates
Qualification Frameworks: Questions and processes to filter out transactional clients before you invest time
Red Flag Detection: Warning signs that indicate a prospect will become a problem client
Ideal Client Avatar: How to create detailed profiles that attract the right clients
FRAMEWORK 4
Sales Techniques That Convert at Higher Rates
Master elements:
The Discovery Process: How to uncover needs that justify premium pricing
Objection Handling: Frameworks for addressing price concerns from high-value prospects
Proposal Templates: Ready-to-use structures that close strategic clients (plus, I'll show you the AI software I use to create these in minutes instead of hours)
Closing Strategies: Techniques that move prospects from interest to commitment
Each module includes practical frameworks, real examples from my agency, and step-by-step implementation guides.
VIDEO LESSON
$1.92M Funnel Breakdown
In this training I'll breakdown a funnel that generated almost $2 Million for a client. It's a funnel I later sold for $160,000.
Hold up. I’m not just handing you the keys to a $7M agency for seven bucks. I’m tossing in an extra bonus to make this a steal.
BONUS
How to License Your Funnels for a Monthly Fee
I have personally made $5.4 million with this model, by licensing my proven funnels to people and charging $1,500/m in 36 month licensing deals. You'll get the whole training on how to do this yourself.
OPTIONAL UPGRADE
The AI Proposal Software That's Closed $100M+ in Deals
This AI has been trained on two decades of winning proposals—the exact frameworks responsible for closing over $100 million in high-ticket deals. Generate professional, persuasive proposals in just 2 minutes. Built to increase close rates and reduce proposal time from hours to minutes. Simply answer a few questions about your client, and the AI produces a comprehensive proposal, generates pricing for your services based on value, positions you as the premium choice, and guides prospects to yes. Includes revenue tracking, win/loss analytics, makes proposals with your branding.
Who This Is For
This book is for
Agency owners who want fewer, higher-paying retainers
Those already delivering a service that creates measurable value
People willing to change positioning/pricing and run a structured sales process
This book is Not for
Freelancers wanting quick cash with no sales process
People selling commodity services who don't want to differentiate.
Why This Works
The frameworks in this book are the same ones I use in my agency. They're practical, repeatable, and they work.
After reading it and implementing what's inside, you'll have a clear path to replacing transactional clients with strategic ones. And if you want to implement this faster, I've created AI software that automates proposal creation, pricing calculations, and client positioning—the same tools I use in my agency. You'll see that option after you grab the book.
Common Questions (And Honest Answers)
Will this work for my agency size?
Yes. The frameworks work whether you're a solo operator or have a team. The principles of positioning, pricing, and client selection apply at any scale.
What if I don't have case studies or results yet?
The book shows you how to position yourself even without a long track record. You'll learn how to leverage what you do have and build authority quickly.
How long until I see results?
Many agency owners start seeing better-qualified prospects within 30 days of implementing the positioning frameworks. Landing your first strategic client depends on implementation speed, market, and current positioning—but the system is designed to work predictably when applied.
What if I'm already busy with transactional clients?
The book includes a transition strategy for gradually replacing transactional clients with strategic clients without losing revenue during the shift.
Is this just theory or actual frameworks I can use?
Everything in the book is practical and implementable. You'll get templates, frameworks, and step-by-step processes—not just concepts.
Why only $7?
I want you to see the system works. Once you implement it and see results, you'll understand the value. The low price removes the barrier to entry so you can experience the frameworks yourself.
And to make this more of a no-brainer offer, I'm giving you a full 365-days, a full year to read the book, implement, try out what I am telling you.
And if for any reason you decide the investment wasn't worth it - you'll get 100% of your money back no questions asked.
Your Next Step
For $7, you're getting everything I use to run a $7.2M agency with just a handful of clients.
Still Have Questions?
Call us at: +61 489 263 587
Email us at: [email protected]
We're here to help. If you have questions about the book, the frameworks, or how to implement them in your specific situation, reach out.
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